By Daniela Sirtori-Cortina – CITYWIRE
A Citigroup Brazil veteran has joined a growing independent advisory firm that has plans to boost its client base, refine its offering and launch in new cities.
Katia Alecrim came aboard São Paulo-based Davos Wealth Management in October as a senior partner, co-founder Mauro Morelli said.
Alecrim spent 30 years at Citi, where in her last role as head of Citigold Private Client Brazil she oversaw 60 bankers serving clients with at least $1 million in assets.
At Davos, she’ll focus on standardizing customer service processes so the firm can gather more complete client information and translate it into tailored investment solutions, she said. The firm focuses on clients with at least 3 million reais ($810,000 on October 30).
‘Our client segment demands very high service levels. They expect high-level bankers with the correct attitude to correctly understand the client need and based on each client profile, develop the best investment portfolio diversification, tracking and maintenance,’ said Alecrim.
Alecrim is also responsible for opening the firm’s new offices in Rio de Janeiro, Belo Horizonte, Porto Alegre and Campinas, Morelli said.
Launched in April, Davos operates as an independent affiliate of XP Investimentos and uses the firm’s investment platform.
The advisory company increased its partner count from 10 in July to 14 in October and its assets under management from 180 million reais to about 400 million, which Morelli said put the firm on track to hit its goal of gathering 1 billion reais in client money in its first 12 months.
Alecrim is now working alongside fellow Citi veterans Morelli and Thiago Nunes, one of the firm’s founding partners. They were all part of the US company’s Brazil consumer business, which was sold to Itaú Unibanco in 2016 and transferred on October 31, 2017.
This year, Citywire Americas reported that four other senior Citi staff in Brazil left the group to join independent firm Garín Investimentos.
https://citywireamericas.com/news/citi-brazil-veteran-joins-indie-wealth-manager/a1170566/print